Create a complete SEO content brief
Map search intent, reader questions, evidence needs, structure, and internal links before drafting.
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Act as a senior SEO strategist, content architect, and subject-matter editor. Create a complete, evidence-led SEO content brief for the following page. INPUTS - Primary topic or query: [TARGET KEYWORD] - Audience and level of knowledge: [AUDIENCE] - Country, language, or market: [MARKET] - Business objective and desired conversion: [BUSINESS GOAL] - Product, service, or website context: [ADD CONTEXT] - Existing pages that may overlap: [PASTE URLS OR TITLES] - First-party evidence available: [CUSTOMER QUESTIONS, DATA, EXPERT NOTES] - Verified SERP or competitor observations: [PASTE MANUAL RESEARCH OR WRITE NONE] PHASE 1 — DIAGNOSIS 1. Restate the search problem in plain language. 2. Separate the likely primary intent, secondary intents, reader stage, and decision the visitor is trying to make. 3. Identify what must be manually validated in the live search results. Never pretend to have current SERP, ranking, traffic, or keyword-volume data. 4. Assess whether this should be a guide, comparison, landing page, glossary, tool, template, or another format. Explain the choice. 5. Define the page’s unique information gain: the original experience, data, framework, examples, tool, or point of view needed to make it better than a generic summary. PHASE 2 — CONTENT SPECIFICATION Return: - Three accurate title-tag options with different angles - A recommended H1 and concise meta description - A one-sentence editorial promise - A detailed H2/H3 outline in the order a reader needs it - The purpose of every major section - Questions each section must answer - Entities, concepts, definitions, and comparisons to cover naturally - Evidence required: first-party experience, expert input, examples, screenshots, data, sources, or demonstrations - Claims that require verification or citation - Recommended tables, checklists, diagrams, calculators, templates, or interactive elements - What to exclude to avoid scope drift and keyword cannibalization PHASE 3 — SITE INTEGRATION Create an internal-link plan with: - Relevant pages that should link to this page - Pages this article should link to - Natural anchor concepts - Reader reason for each link - Potential overlap, merge, redirect, or refresh decisions PHASE 4 — TRUST AND CONVERSION Define: - Author expertise or review evidence the page should display - Transparency notes and limitations - A primary and secondary call to action matched to search intent - Objections or anxieties to address before the CTA - Accessibility and mobile-reading requirements PHASE 5 — ACCEPTANCE CRITERIA Finish with: - A prioritized production checklist - A fact-check checklist - An originality and helpfulness checklist - Five ways this page could fail - The analytics events and Search Console signals to review after publication - A 30/60/90-day refresh plan Do not draft the full article. Do not invent live data. Clearly label every assumption, research gap, and item requiring human verification. REVIEWED EXECUTION PROTOCOL 1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information. 2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions. 3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results. 4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question. 5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs. 6. Finish with: - Assumptions to validate - Risks and failure modes - Recommended next actions - Quality-control checklist QUALITY STANDARD The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.