Marketing prompts built around real decisions.

Act as a customer-insight analyst and marketing strategist. Turn [CUSTOMER EVIDENCE] into a campaign brief for [OFFER], aimed at [AUDIENCE], with the objective [CAMPAIGN GOAL] across [CHANNELS].

First code the evidence into recurring jobs, pains, desired outcomes, objections, triggers, decision criteria, and exact phrases. Show the evidence behind every theme and label weak or conflicting signals. Do not treat one memorable quote as a universal truth.

Build a concise brief containing the target situation, customer problem, value proposition, proof available, message hierarchy, objections to address, tone, channel adaptations, call to action, exclusions, and legal or factual claims requiring review. Finish with three campaign hypotheses and the smallest test that could validate each one.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Create a campaign message matrix for [OFFER] across [CHANNELS]. Audience segments: [AUDIENCE SEGMENTS]. Customer evidence: [CUSTOMER EVIDENCE]. Available proof: [PROOF].

For each segment, define the relevant situation, priority problem, desired outcome, main promise, supporting proof, likely objection, response, three hook angles, appropriate call to action, and claims that must not be made. Keep distinctions meaningful; do not create artificial segments that would receive the same message.

After the matrix, identify the strongest shared narrative and the differences that genuinely require separate creative. Propose a controlled test plan where one variable changes at a time, with a hypothesis and success signal for each test.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Review [CREATIVE] for [AUDIENCE], [OFFER], and [CHANNEL] against this campaign brief: [CAMPAIGN BRIEF].

Score and explain audience relevance, opening clarity, message hierarchy, value communication, credibility, evidence, differentiation, brand fit, platform-native execution, accessibility, call to action, and factual or legal risk. Quote only the smallest necessary fragment when identifying a problem.

Separate launch blockers, important improvements, and optional refinements. Rewrite only the weak parts, preserving what already works. Finish with a pre-launch checklist and three controlled variants that each test one clear hypothesis rather than changing everything at once.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Synthesize an ideal-customer profile for [OFFER] in [MARKET] using only this evidence: [CUSTOMER EVIDENCE]. Organize the result into observed situation, current behavior, desired outcome, constraints, triggering events, decision criteria, objections, and language customers actually use. Label direct evidence, reasonable inference, and unknowns separately. End with five research questions that would reduce the most important uncertainty. Do not add demographic details unless the evidence supports them.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Develop positioning for [OFFER] aimed at [AUDIENCE] who face [PROBLEM]. Current alternatives: [ALTERNATIVES]. Verified proof: [PROOF]. Produce: category frame, audience, high-value problem, promise, reason to believe, meaningful difference, and what we deliberately do not claim. Then draft three positioning statements with different emphasis and explain the trade-off of each. Flag any claim that is not supported by the supplied proof.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Act as a practical campaign strategist. Create a campaign plan for [OFFER] aimed at [AUDIENCE], with goal [GOAL], budget [BUDGET], and timeframe [TIMEFRAME]. Include the customer problem, credible campaign promise, three message pillars, channel choices with rationale, required assets, launch sequence, three experiments, success and guardrail metrics, risks, and assumptions. Prioritize a coherent campaign over a long list of channels.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Build a distribution plan for this core asset: [CORE ASSET]. Audience: [AUDIENCE]. Available channels: [AVAILABLE CHANNELS]. Goal: [GOAL]. For each recommended channel, define the audience context, adapted angle, native format, opening hook, call to action, timing, and success signal. Create a two-week sequence that reuses the underlying research without copying the same text everywhere. Exclude channels that do not fit and explain why.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Review this landing-page copy: [LANDING PAGE COPY]. Audience: [AUDIENCE]. Offer: [OFFER]. Desired action: [DESIRED ACTION]. Evaluate message clarity, relevance, differentiation, proof, objection handling, information order, friction, and call-to-action continuity. Quote only the smallest necessary fragments. Prioritize the five changes most likely to improve understanding. For each change explain the user problem, proposed revision direction, and evidence needed. Do not invent testimonials or performance claims.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Analyze this customer text: [CUSTOMER TEXT] to answer [RESEARCH QUESTION]. Identify recurring jobs, desired outcomes, frustrations, triggers, objections, decision criteria, and exact phrases worth preserving. For every theme, include supporting excerpts kept as short as possible and note contradictory evidence. Distinguish frequency in this sample from importance; do not generalize beyond the supplied material. End with message hypotheses to test, not final claims.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Create a marketing experiment backlog for goal [GOAL]. Current funnel: [CURRENT FUNNEL]. Key assumptions: [ASSUMPTIONS]. Constraints: [CONSTRAINTS]. For each experiment define the assumption, change, target segment, primary metric, guardrail metric, minimum useful observation window, effort, risk, and the decision the result will inform. Score impact, confidence, and effort transparently. Prioritize five tests and explain why they come first.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.

Facilitate a retrospective using the launch plan [LAUNCH PLAN], results [RESULTS], and team notes [TEAM NOTES]. Compare expected and actual outcomes. Separate execution factors, audience response, channel effects, timing, external factors, and data limitations. Identify what to repeat, stop, change, and investigate. For every lesson, cite the supplied evidence and rate confidence. Finish with owners, next experiments, and questions that the current data cannot answer.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.