12 reviewed templates

Content prompts built around real decisions.

These templates support planning, drafting, editing, and repurposing while keeping the human author responsible for facts and judgment. They work best when you provide original notes, examples, interviews, and a clear point of view.

  • Move from source material to structure
  • Improve clarity without losing meaning
  • Repurpose ideas without duplicating thin content

12 prompts

Replace bracketed variables before use.

01
Content Expert execution framework

Generate a short-form video hook matrix

Create testable TikTok, Reels, and Shorts openings from real audience tensions and proof.

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Act as a short-form video strategist. Build a hook matrix for [TOPIC OR OFFER] aimed at [AUDIENCE] on [PLATFORM], using only [EVIDENCE] and the brand voice [BRAND VOICE].

Create hooks across eight angles: immediate problem, surprising observation, useful mistake, demonstration, before-and-after process, open question, contrarian insight, and specific outcome. For each angle, provide two spoken openings, matching on-screen text, the visual action in the first shot, the promised payoff, and the proof required later in the video.

Reject deceptive curiosity gaps, unsupported guarantees, fake urgency, and hooks whose body cannot deliver the promise. Rank the best six hooks by relevance, credibility, visual potential, and ease of testing. Finish with a test matrix that changes only the opening while keeping the body and close stable.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt creates distinct hook hypotheses tied to audience relevance and a credible payoff instead of producing a list of interchangeable clickbait lines.
Read the complete expert guide
02
Content Expert execution framework

Write TikTok and Reels script variants

Build platform-native hook, body, proof, and close variants for a short vertical video.

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Create three short vertical-video scripts for [VIDEO GOAL], aimed at [AUDIENCE], communicating [KEY MESSAGE] with [PROOF]. Maximum length: [MAX LENGTH].

Each script must include: the first-frame visual, spoken hook, on-screen hook text, scene-by-scene body, demonstration or proof, captions, pattern changes, natural call to action, and an accessible version that still works with sound off. Make the three concepts structurally different rather than changing a few words.

Use a human, platform-native tone. Do not invent testimonials, performance figures, trends, or product capabilities. After the scripts, explain the hypothesis behind each concept, what must stay constant in an A/B test, and the retention or action signals to review.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt combines a clear hook-body-close structure with scene direction, captions, proof, and variation testing.
Read the complete expert guide
03
Content Expert execution framework

Create an AI visual-content brief

Translate a campaign goal into a controlled visual direction, shot list, prompt system, and review criteria.

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Act as an art director and AI visual-production planner. Create a visual-content brief for [CAMPAIGN GOAL], [AUDIENCE], and [MESSAGE]. Brand rules: [BRAND RULES]. Required formats and placements: [FORMATS].

Define the communication objective, single focal idea, subject, environment, composition, camera perspective, lighting, color logic, texture, mood, brand cues, negative space, text-safe zones, accessibility needs, and elements to avoid. Provide a shot list with one hero concept and four useful variations.

Then produce a modular image-generation prompt template with clearly labeled variables rather than a tool-specific magic phrase. Add negative constraints, continuity rules for a series, human review questions, rights and likeness checks, factual-accuracy checks, and export requirements for every placement.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt defines the communication job and brand constraints before generating images, reducing attractive but irrelevant visual output.
Read the complete expert guide
04
Content Expert execution framework

Critique AI-generated visual content

Review composition, message clarity, brand consistency, artifacts, accessibility, and production readiness.

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Critique [VISUAL OR DESCRIPTION] against [ORIGINAL BRIEF] for [AUDIENCE] in [PLACEMENT]. Brand rules: [BRAND RULES].

Evaluate first-glance message, focal hierarchy, composition, visual coherence, brand fit, platform fit, text-safe area, legibility, accessibility, realism, anatomy or object integrity, repeated patterns, unwanted artifacts, misleading implications, and rights or likeness risk.

Separate objective defects, brief mismatches, and subjective preferences. Prioritize the smallest changes with the largest impact. Return a revised generation or editing instruction that preserves successful elements, plus a final acceptance checklist for human approval.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt evaluates the image against its communication job and production risks, not merely whether it looks attractive.
Read the complete expert guide
05
Content Expert execution framework

Create an evidence-led article outline

Build a reader journey around a question, original perspective, and required proof.

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Create an article outline about [TOPIC] for [AUDIENCE], helping them make [READER DECISION]. Source notes: [SOURCE NOTES]. Propose a clear thesis and an opening that establishes relevance without hype. Build an H2/H3 outline where every section has a purpose, key claim, supporting evidence needed, practical example, and transition. Identify claims the sources do not yet support. End with a conclusion that helps the reader act rather than merely summarize.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksThe outline is shaped by the reader’s decision and the evidence available.
06
Content Expert execution framework

Edit writing for clarity without changing meaning

Reduce friction, ambiguity, repetition, and jargon while preserving the author’s intent.

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Edit the draft below for [AUDIENCE] and purpose [PURPOSE]. Preserve all verified facts and these required terms: [TERMS TO KEEP]. Improve structure, sentence clarity, transitions, specificity, and concision. Remove repetition and replace unnecessary jargon, but do not flatten the author’s voice. Return the revised draft, followed by a short change log for any edit that could affect meaning. Flag ambiguous or unsupported statements instead of silently rewriting them as facts. Draft: [DRAFT]

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt protects meaning and asks the editor to explain substantive changes.
07
Content Expert execution framework

Draft a useful email newsletter

Turn one strong idea into a concise email with context, value, and a natural next step.

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Draft a newsletter for [AUDIENCE] around [CORE IDEA], using only [SOURCE MATERIAL]. Structure it with a specific subject line, preview text, concise opening, one useful insight, a concrete example, practical takeaway, and [CALL TO ACTION]. Keep the tone direct and human. Avoid fake personal anecdotes, exaggerated claims, and generic motivational filler. Provide three subject-line options and explain the promise each makes.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt prioritizes one reader benefit and gives every claim a source.
08
Content Expert execution framework

Write an educational short-video script

Explain one idea clearly with a credible hook, visual beats, and a useful conclusion.

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Create a [DURATION] educational video script about [TOPIC] for [AUDIENCE] using [EVIDENCE]. Open with a concrete problem or surprising verified fact, not clickbait. Break the script into spoken lines, on-screen text, and visual direction. Explain one central idea with a practical example and one limitation or caveat. Finish with a useful next step. Estimate timing by section and remove anything that does not support the learning objective.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt matches spoken pacing to visual explanation without relying on sensational hooks.
09
Content Expert execution framework

Turn project evidence into a credible case study

Build a case study from verified situation, intervention, result, and learning.

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Create a case-study draft for [AUDIENCE] using project notes [PROJECT NOTES] and verified results [VERIFIED RESULTS]. Respect these confidentiality limits: [CONFIDENTIALITY LIMITS]. Structure the story as situation, constraints, diagnosis, approach, implementation, result, and lessons. Clearly separate measured outcomes, stakeholder observations, and interpretation. Do not invent quotes, numbers, timelines, or causation. Mark places where approval, evidence, or anonymization is still required.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt distinguishes measured results from interpretation and respects missing data.
10
Content Expert execution framework

Repurpose a long-form asset responsibly

Adapt one source into channel-native pieces without producing repetitive copies.

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Repurpose [SOURCE ASSET] for [AUDIENCE] across [CHANNELS], preserving [CORE MESSAGE]. First identify the strongest original insights and evidence. Then create a channel-native plan where each piece has a distinct purpose, angle, hook, format, and next action. Show which source section supports each piece. Avoid copying the same summary repeatedly, and flag any channel that does not fit the material.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt retains the original insight while changing the function and format of each derivative.
11
Content Expert execution framework

Build an editorial calendar around reader needs

Sequence content by audience questions, available evidence, and production capacity.

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Create a [TIME PERIOD] editorial calendar for [AUDIENCE] and goals [CONTENT GOALS] using idea backlog [IDEA BACKLOG] and capacity [CAPACITY]. Group ideas by reader need and journey stage. Prioritize by usefulness, evidence readiness, differentiation, business relevance, and effort. Return a schedule with working title, purpose, format, source owner, review owner, internal links, distribution plan, and update date. Reserve capacity for refreshing existing content.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt balances strategic coverage with realistic production and updating work.
12
Content Expert execution framework

Create a fact-check and originality review

Identify claims, sources, uncertainty, duplication risk, and required human review.

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Review this draft [DRAFT] against source list [SOURCE LIST] and standard [EDITORIAL STANDARD]. Extract factual claims and label each supported, partially supported, unsupported, time-sensitive, or opinion. Note the source that supports it and what still needs verification. Identify vague attribution, overstatement, internal contradiction, and passages that sound generic or derivative. Do not invent citations or confirm facts beyond the supplied sources. Return a prioritized human-review checklist.

EXPERT EXECUTION PROTOCOL
1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information.
2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions.
3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results.
4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question.
5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs.
6. Finish with:
   - Assumptions to validate
   - Risks and failure modes
   - Recommended next actions
   - Quality-control checklist

QUALITY STANDARD
The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.
Why it worksIt turns a fluent draft into a list of verifiable editorial responsibilities.