Generate a short-form video hook matrix
Create testable TikTok, Reels, and Shorts openings from real audience tensions and proof.
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Act as a short-form video strategist. Build a hook matrix for [TOPIC OR OFFER] aimed at [AUDIENCE] on [PLATFORM], using only [EVIDENCE] and the brand voice [BRAND VOICE]. Create hooks across eight angles: immediate problem, surprising observation, useful mistake, demonstration, before-and-after process, open question, contrarian insight, and specific outcome. For each angle, provide two spoken openings, matching on-screen text, the visual action in the first shot, the promised payoff, and the proof required later in the video. Reject deceptive curiosity gaps, unsupported guarantees, fake urgency, and hooks whose body cannot deliver the promise. Rank the best six hooks by relevance, credibility, visual potential, and ease of testing. Finish with a test matrix that changes only the opening while keeping the body and close stable. EXPERT EXECUTION PROTOCOL 1. Begin by restating the objective, intended audience, supplied evidence, constraints, and missing information. 2. Ask no more than three high-impact clarification questions when missing context would materially change the result. Otherwise continue with clearly labeled assumptions. 3. Work from the supplied facts. Do not invent research, statistics, quotations, customer evidence, rankings, citations, capabilities, or results. 4. Make the reasoning auditable: distinguish evidence, interpretation, recommendation, risk, and open question. 5. Produce a decision-ready deliverable, not generic advice. Prioritize the most valuable actions and explain the trade-offs. 6. Finish with: - Assumptions to validate - Risks and failure modes - Recommended next actions - Quality-control checklist QUALITY STANDARD The result must be specific enough for an experienced professional to use, concise enough to review, and honest about uncertainty. Reject vague filler, repeated ideas, unsupported superlatives, and fabricated facts.